Privacy Policy
Dragon Feast: Food Sort (Hatch & Sort) · Effective date: [EFFECTIVE DATE — the owner sets it when this page goes live]
This Privacy Policy explains how ALIVETA GAMES ("we", "us") collects, uses, shares and protects information when you play Dragon Feast: Food Sort (the "Game") on Android. By using the Game you acknowledge this Policy. If you do not agree with it, please do not use the Game.
1. Who we are
The Game is developed and published by ALIVETA GAMES. ALIVETA GAMES is the controller of the personal data described in this Policy.
Privacy questions and requests: contact@alivetagames.com.
2. Information we collect
You do not need to give us your name or email address to play. The data below is linked to a pseudonymous player account that the Game creates on first launch.
| Category | Examples | Source |
|---|---|---|
| Account identifiers | A player ID, an install identifier and a device identifier used to create and restore your account, and a random player name the Game assigns | Generated by the Game and our servers |
| Game data | Levels played and their results, the moves you make, in-game currency balances, lives, boosters, your dragon, its food and growth, eggs and the nursery, league standing and rewards | Your gameplay |
| Purchase data | Product purchased, its price, time, order and transaction identifiers, store receipt | Google Play |
| Device and technical data | Device model, operating system, language, app version, IP address and the country derived from it, crash diagnostics | Your device, automatically |
| Usage data | Game events such as sessions, the first steps in the Game, screens and offers viewed, rewarded videos watched | Your gameplay, automatically |
| Attribution data | Your advertising identifier (the Android advertising ID), which ad or campaign led to your install, purchases in the Game | Your device and AppsFlyer, only while ad tracking is on (section 5) |
| Advertising data | Your advertising identifier, IP address, device and app information, the ads shown to you and your interactions with them, your ad consent choices | Your device, collected by Google AdMob and its ad partners when the Game shows ads (section 5) |
| Support communications | Your email address and the content of your messages | You, when you contact us |
The Game has no chat and no text you type that other players see. Other players in your league see your random player name and your standing, nothing else. We do not receive or store your payment card details: payments are processed by Google Play.
3. How we use information
- To provide the Game: create and restore your account, save your progress, run leagues and rewards.
- To process purchases: validate store receipts, deliver purchased items and prevent fraud.
- To keep the Game stable, fair and safe: diagnose crashes and errors, and detect cheating by replaying the moves you send.
- To analyse and improve the Game: understand how features are used, balance difficulty and the in-game economy.
- To show ads: rewarded videos you choose to watch for in-game rewards and, after you have played for a while, an occasional full-screen ad between levels, which players who own the No ads product never see.
- To measure marketing: learn which ads and campaigns bring new players and how much they spend, if you allow ad tracking.
- To communicate with you: answer support requests.
- To comply with law: for example tax, accounting and consumer protection obligations.
4. Legal bases (EEA and UK players)
- Contract: running the Game, your account, progress, leagues and purchases.
- Legitimate interests: security, fraud prevention, crash diagnostics, analytics that help us improve the Game, and showing ads that are not personalised.
- Consent: ad attribution with AppsFlyer, personalised ads by Google AdMob and its partners, and the use of your advertising identifier for them. You can withdraw consent at any time (section 5).
- Legal obligation: keeping purchase records as required by law.
5. Analytics, ad tracking and your choices
EEA, UK and Switzerland: ad tracking with AppsFlyer is off until you allow it. The Game asks you once, after your first sign-in; you can answer "No, thanks" and play exactly the same.
In the Game: the Settings panel has switches for analytics and for ad tracking. A change applies at once, and we stop sending your purchases to AppsFlyer when ad tracking is off.
Android: you can reset or delete your advertising ID in your device settings (Google > Ads).
Ads. The Game shows ads served by Google AdMob, which may fill them through other ad networks (its mediation partners). In the EEA, the UK and Switzerland, Google's consent form asks you before the first ad whether ads may be personalised; you can answer "Do not consent" and still play, and change your answer at any time in the Game's Settings. Elsewhere, you can limit personalised ads with your device's advertising ID settings. Google explains how it uses information from apps that show its ads at policies.google.com/technologies/partner-sites. Players who own the No ads product see no ads between levels.
6. How we share information
We do not sell your personal data. We share information only:
- with service providers that help us operate and analyse the Game, under contracts that limit their use of the data: cloud hosting of our game servers; Google Firebase (Analytics and Crashlytics) for analytics and crash reports; AppsFlyer for ad attribution, while ad tracking is on; Google AdMob and its ad partners to show and measure ads (section 5); Google Play for purchases;
- with other players, limited to your random player name and your league standing;
- if required by law, court order or to protect the rights, safety and property of our players, us or others;
- as part of a merger, acquisition or sale of assets, subject to this Policy.
Under some US state laws, sharing advertising identifiers with attribution and advertising partners can count as "sharing" or "targeted advertising". You can opt out with the ad tracking switch and your device's advertising ID settings (section 5).
7. International transfers
Our providers may process data outside your country, including in the United States. Where required, transfers from the EEA and UK rely on the European Commission's Standard Contractual Clauses or other lawful safeguards.
8. Data retention
We keep account and game data while your account is active. Analytics data in Google Firebase is kept for 14 months. When you delete your account in the Game, we delete your account and game data at once; if you ask by email, we do it within 30 days. The records of game events we keep for our own analytics are then no longer linked to your account, your device or you. We keep purchase records we must keep for tax and accounting purposes, and backups are overwritten on a regular cycle.
9. Your rights
Depending on where you live, you may have the right to access, correct, delete or export your personal data, to object to or restrict certain processing, and to withdraw consent. EEA and UK residents may also complain to their local data protection authority. California and other US state residents may request access or deletion and opt out of targeted advertising; we will not discriminate against you for exercising these rights.
To make a request, email contact@alivetagames.com and include the player ID shown in the Game's Settings, so we can find your account. We may need to verify that the account belongs to you.
10. Deleting your account
You can request deletion of your Dragon Feast: Food Sort account and associated data at any time:
- In the Game: open Settings, tap Delete account and confirm twice. The Game needs an internet connection for this. Your account is deleted at once and the Game closes; the next start creates a new account.
- By email: write to contact@alivetagames.com with the subject "Delete my account", the player ID from Settings and your platform (Android).
Deletion removes your account, progress, in-game currency, dragon, nursery and league membership. It is permanent and cannot be undone, and purchased items are not restored. Purchase records required by law are kept as described in section 8. If you asked by email, we will confirm by email once the deletion is complete. Uninstalling the Game does not delete your account.
11. Children
The Game is intended for players aged 13 and over and is not directed to children under 13. We do not knowingly collect personal data from anyone under 13. If you believe a child has provided us with personal data, contact us and we will delete it.
12. Security
We use technical and organisational measures to protect your data, including encrypted connections between the Game and our servers, encrypted storage of your progress on the device and restricted access to production systems. No system is completely secure, but we work to protect your information and to respond promptly to incidents.
13. Changes to this Policy
We may update this Policy from time to time. We will post the new version on this page with a new effective date and, for significant changes, notify you in the Game.
14. Contact us
ALIVETA GAMES
Email: contact@alivetagames.com